Following a six way pitch Lawrence & Pierce’s plans made the right impression on Dentsys, the leading dental practice management software providers and have been appointed to lead the marketing of this dynamic company to confirm it’s position in the Dental market and its diversification in to new markets. The plans include a new advertising campaign, supported with pr, social networking activity, newsletter and direct mail. L&P will also be working closely with the sales team to develop appropriate messages and conference activities.