We were pleased to be contacted recently by Andrew Long, the Chief Executive of Evergreen Extra MSA Holdings Limited the new owners of the Extra national chain of motorway service stations.

Andrew had been the Group Managing Director under previous ownership and was keen to renew our long-standing relationship.

We began working with Extra when we created the launch campaign for their first forecourt service at Tibshelf, nearly fifteen years ago, and continued the relationship as they created their national chain, through to the launch, last year, of the magnificent Beaconsfield services.

The big news is that construction works have now commenced on the approved M25 Cobham MSA development site. A new site that will rival Beaconsfield as the largest in Britain.

We wish the new owners a successful future and look forward to working with them and their franchisees to develop their offering.

Typical projects handled by lawrence&pierce for Extra include:

Website creation and management, parking ticket promotions with LP4, dinner promotions with McDonalds, vehicle graphics, consumer and trade press advertising and pr, on-line banner advertising, M&S launch promotions, site posters promoting products and services across the various market sectors (business and family, hgv and coach etc). We have researched, made recommendations and delivered design solutions involving interior and exterior directional signing, graphic decoration and advertising activities across a range of MSAs

We created the campaign, planned the press and radio media to launch Beaconsfield  working with all the franchisees (Starbucks, M&S, McDonalds, KFC, WH Smiths, LP4, Pasty Presto,

Etap), and with the Shell marketing team to create and deliver the opening launch for consumer, trade and stakeholders.