Having created “…the best site of its kind in the market” for Sternfenster, the leading UK double glazing fabricator, we saw an opportunity for the client to maximise his installer customers’ marketing by offering a white label site based on the new design www.sternfenster.com
The innovative new site conveyed the vast product range in a simple, logical format which, with one of the most comprehensive ranges in the market, provided a big challenge for the functionality of the site. To overcome this, we created three sub-navigation levels so that similar products could be grouped together to aid familiarisation and usability.
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It met its objectives so well that we’re now in the process of rolling out the web platform to Sternfenster’s customer’s products. These individual companies are able to have a cost-effective, highly functional website which promotes a wide range of doors, windows and conservatories to their prospective clients.
The first of these sites www.crescentwindows.co.uk has proved so popular that throughout the month of October it saw a 134% increase in traffic to the site from the previous month.
With more sites to launch over the next few months, we’re definitely on a roll!